Giugno 19, 2021

Microsoft Dynamics 365 Marketing Campaign

Compared to the past, today’s marketplace is way more competitive due to available information and more demanding customers. In this competitive market, marketers need to handle customer insight so they can deliver the right message to the consumers in right time. Here comes the effectiveness of Microsoft Dynamic 365 Marketing Campaign. It allows you to create Campaign records to organize the efforts for marketing of your business.

The marketing campaign also helps you to track the campaign spend and consumer’s response to let you know the effectivity of your marketing efforts. After distributing your marketing campaign, you can save the response records, contacts and customer’s information to help track their engagements.


Features of a campaign:

Microsoft Dynamics 365 has the smartest campaign system to boost your business and make the marketing campaign a successful campaign. Here are some of the elements that can assist you to have an excellent marketing campaign experience with Microsoft Dynamics 365 Campaign:

  • Using sales literature: Any sales literature you have created on your Microsoft Dynamics 365 can be associated with any individual campaign. This allows you to use more detail information on your marketing campaign to achieve a successful.
  • Target products: If you are using Microsoft Dynamics 365 product catalog for your business you can associate target products from the catalog to associate to your campaign. This ensures you to easily determine what products are being targeted in sales and marketing efforts.
  • Planning activities: When you are intended to organize and operate your marketing campaign on Dynamics 365, planning activities comes in handy. You can add activities what you’re planning to do and analyze it from Dynamics 365 to find the efficient strategies.
  • Campaign response: When the planning activities are done and you are ready with the most profitable strategies for your business, you need to analyze the customer’s responsibility to determine what they want. Campaign response allows to record consumer response and maximize the reduction of unnecessary products.
  • Price list: When your specific campaign is designed to include offers and promotions that involve with a special price for products, the price list is an important feature to follow. Price list assist you to create lists with different price tag for different services.



How to create a marketing campaign?

In Microsoft Dynamics 365, go to the navigation bar to the Marketing area and follow the steps to create a marketing campaign:

o   Click Campaigns in the sitemap,

o   Add “New” campaign,

o   Submit the general information of your desired campaign,

o   You can also fill the financial information if you are planning on tracking campaign costs.

o   Now, you can add details information for your campaign.

o   Save and Close.


Why use marketing campaign?

The marketing campaign of Microsoft Dynamics 365 collects data about how listed contacts interact with your different marketing initiatives. It has the behavior analysis section which automatically finds the matches between the visited user and your contacts. Thus improves the score of measurements and leads of your business. Marketing campaign makes it easy to generate more sales and ensures rapid growth of your business.

About The Author

Founder & CEO of Logol AG Microsoft MVP Business Solutions Active member of Scrum Alliance with the certifications CSM and CSP I got Microsoft MCP, MCPD, MCTS certifications as well.Logol, pioneering specialist in the field of cloud-enabled digital transformation, is the first operator specifically created to implement modular programs designed to unleash breakthrough innovation and rationalize business processes. Founded and directed by an award-winning expert tapping directly into the vision of leading IT companies and spearheading forward-thinking digitalization projects, Logol addresses the needs of enterprises in all sectors as they embrace new technologies and organizational change in the era big data and artificial intelligence. Logol helps organizations leverage the power of the most advanced cloud technologies, offering end-to-end consultancy for total digital transformation and business process automation, employing agile methodologies and change management techniques for smooth transitions towards new business paradigms. Digital transformation programs are a milestone in a company’s business evolution and can be the basis of their success. Accompanying clients as they transform their business processes, Logol assists them in rethinking not only the scope of their technologies, but also the strategy, mindset and company culture that make digital transformation viable and effective. As digital transformation programs are successful only if approached with the highest professional competence, Logol selects and employs brilliant professionals who demonstrate outstanding technical expertise in the most advanced information technologies, in depth strategic knowledge of business processes and innovation, and refined soft skills to better support people and organizations facing change. Logol is headquartered in Switzerland and addresses the needs of both public and private sector players by promoting a comprehensive and proactive approach to digital transformation as a necessary step for inclusion and competitiveness in today’s digital economy.

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